SOCIAL NETWORKS: A DECISIVE TOOL IN 2020
Social networks relayed the numerous projects carried out by the art studios, providing multiple insights into how the studios operate, showcasing their collections, highlighting their cutting edge expertise and the manner in which they collaborate with contemporary artists and other institutions. The art studios provide regular news feeds on their Instagram and Facebook accounts and followers on these platforms are loyal and on the increase.
Promotion of La Rose du Louvre by Jean-Michel Othoniel 18 prints of La Rose du Louvre by Jean-Michel Othoniel were sold on the e-commerce site within days of the launch of a communication campaign on the Rmn - Grand Palais and Louvre's social networks. In November, a New York times article relayed online mentioning the Chalcography studio generated more than 30,000 visits to the studio's website, mostly from the United States. These visits were converted into purchases of the prints both directly from the studio but also on the boutiquede- musées.fr site and all copies of the print illustrating the article were sold in a few days. On 3 December, Jean- Michel Othoniel took part in a live chat on the Grand Palais Instagram account to talk about his work, inspi- rations and collaboration with the studios. This event generated almost 25,000 views on Instagram.
Casts in augmented reality In 2020, four casts from the art studios and scanned by the photo agency came to life on Instagram. Thanks to collaboration with the Facebook Reality Labs , four augmented reality filters were developed, ena- bling users to reveal the Charioteer of Delphi, Venus of Brassempouy, Moses by Michelangelo and the Statue of Liberty. Available on the Instagram accounts of the Grand Palais, the photo agency and the Art studios, these filters achieved close to 80,000 impressions.
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