YOUTH OFFERING
Products for the young have significant growth potential for Rmn - Grand Palais; the health crisis and successive lock- downs in 2020 have accentuated this trend and these prod- ucts have been very successful. Marketing teams worked with the Visitors and Digital Technology Department to publish three games with Bioviva, a key partner on this market. This French company designs, produces and markets games aimed at fostering children's development. The games are exclusively manufactured in France according to an environmentally friendly approach. Based on the Rmn - Grand Palais educational packages, these games offer an innovative and fun introduction to art for the general public. They are intended for children from 4 years up and two of them are published in bilingual English editions. The range includes ArtyFocus , a co-operative game, ArtyFlash , an ambience game, and Défis Nature Portraits in Art , a card game.
JEWELLERY
A collection of some 50 new timeless jewellery pieces was launched at the end of 2020. Inspired by museum collections, these new models benefited from a major social media com- munication campaign, notably through a photo campaign and relays by several influencers.
NEW COLLABORATIONS
2020 also marked the beginning of new partnerships with two French brands for the Orsay and Orangerie museums. Bangle Up, a Parisian bracelets brand, designed two fantasy models exclusively for the Musée d Orsay. The pattern was inspired by a plant drawing by Émile Bernaux, the original pencil and gouache version of which was intended to adorn a pilaster. For the Orangerie museum, the Papier Tigre stationery brand created a line of contemporary, poetic and arty notebooks freely inspired by the works in the collections and the mu- seum architecture. Stylised designs are inspired by three iconic works: Water Lilies by Claude Monet, Apples by Paul Cézanne, The Wedding Party by Douanier Rousseau, as well as details of the building.
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